These images are ten of the most controversial ads according to toptenz.net (http://www.toptenz.net/top-10-controversial-print-ads.php). The ads aim to be controversial in order to shock viewers with the hope of making people remember the ads more memorable. However by walking the line of shocking and offensive, the ads run the risk of alienating customers instead of attracting them.
10_-_roony_nike.jpg
9_-_junkie.jpg
8_-_bk-ad.jpg
7_-_martyr.jpg
6_-benetton.jpg
5_-_ice-cream-2.jpg
4_-_rebuild.jpg
3_-_duncan-quinn.jpg
2_-_love-cosmetics.jpg
1_-_fairy-soap.jpg